Dad’s voyage around London took in a visit to Pizza East, part of the Shoreditch House, which is itself a part of the Soho House international clubs empire. The occasion was an intriguing charity launch. Extraordinary Ones is a new campaign that encourages restaurateurs and diners to collaborate by giving 20p – yup, that little – per meal to the charity. The USP of this project is while you eat, you feed another.
That is calculated to be what it costs to feed a child – an average figure – among the many millions which go hungry every day. Every day three million meals are served in London. If all London’s cafes, restaurants, clubs, fastfood joints, chippies and pubs were to participate, and all their happy diners were willing participants, that would raise £600,000. Every day.
The sums are are mind boggling. That’s £3,500,000 per week. At 20p a pop, that buys and distributes 17,500,000 meals for the global hungry. Every week. From London alone. Dad supports this campaign, and you can too. If you are in the business, sign up your enterprise; if you are someone who enjoys dining out, ask your favourite joints to sign up. Encourage friends, neighbours and colleagues to do so as well.
Extraordinary Ones provides all the tools necessary for catering establishments to participate. They say it is easy to do.
The Hunger Project is the partner charity coordinating the use of funds raised by Extraordinary Ones.
Pizza East is a very cool pizza bar on two floors, open to the public unlike most of the Soho House group, which is a membership organisation. The design is starkly industrial, in a good way, furnished in concrete and varnished board, with the wood fired pizza ovens glowing in a friendly way at the back of the open kitchen.